HP Hotel's Sales Team
Stephanie Atkisson, Area Vice President of Sales & Marketing
. Stephanie Atkisson leads the Sales & Marketing initiatives for HP's mid-Atlantic region, based in Charlotte, NC. Well known for her creative marketing and revenue management expertise, Stephanie has an established track record of developing high performance teams that maintain market leader positions.
Stephanie has extensive hands-on experience with the Hilton, IHG, and Choice processes and systems. Her expertise lies in sales and marketing plan development, RFP negotiation and qualification processes, market analysis, regional advertising, event and project planning and talent acquisition. Stephanie's hotels have consistently been revenue leaders and have won various company awards including Hotel of the Year, Director of Sales of the Year, and Sales Manager of the Year.
Previous HP leadership roles include that of Director of Sales where Stephanie drove strong financial results by implementing a percentage off pricing strategy and was awarded the" Director of Sales of the Year" award in 2007 and "Partner of the Year" with Visit Charlotte in 2008. As HP's Tour and Travel Market Segment Leader for five years running, Stephanie has been appointed to sit on the Marketplace Advisory Committee for the American Bus Association.
Stephanie holds a B.S. in Business Administration with an emphasis on Sales and Advertising from Middle Tennessee State University. Prior to joining HP, Stephanie began her hospitality career with Prime Hospitality.
Melissa Burke, Regional Director of Sales & Marketing.
As Regional Director of Sales, Melissa Burke is responsible for the day-to-day sales & revenue strategies of HP Hotel's Alabama region. With over 17 years of hotel sales and operations experience, Melissa is familiar with Hilton, Starwood, Intercontinental Hotel Group and independents.
Prior to earning her promotion to Regional Director of Sales, Melissa opened the Embassy Suites Birmingham - Hoover, where she developed a full service sales team, from the ground up, to open and quickly establish the hotel as a RevPAR leader within the competitive market. Melissa previously held Director of Sales positions with Hilton Worldwide for 10 years prior to joining HP Hotels. As Director of Sales with Hilton Worldwide, she led sales teams, co-ops and clusters, participated in multiple brand Beta programs, and earned Hilton Certified Revenue Manager status. While with Hilton Worldwide, Melissa also received the Embassy Suites brand award for Highest RevPAR Index Growth and was named DOS of the Year.
Melissa understands the connection between Sales, Marketing and Revenue Management. Through this connection, she has developed industry leading ideas and relationships that span from the US to Germany. Melissa holds a B.S in Hotel, Restaurant and Tourism Administration from the University of South Carolina.