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experienced hotel management executives

James M. Hines, Chairman at HP Hotels

James M. Hines

Chairman
"The recognition by our investors of the performance of the brands is very rewarding. As a management company, we have to produce results, and the relationships of trust and respect built between the brand support teams and my corporate staff help us achieve those results."
Over 25 years of Hospitality Business Experience
 
Mike Hines founded HP Hotels in 2002 with the vision of creating a hotel management company that provides more than just management, "I wanted to build a company committed to the development of successful, long-term relationships." Over the course of the last decade, Hines has emerged as an industry leader and trusted advisor. 
 
Hines' advisory roles have included service on the Hilton Garden Inn Owner's Advisory Counsel, consultant and panelist to the annual Barclay's International Hospitality Forum, Hunter Investment Conference, and Midwest Lodging Conference; he is also a proud supporter of the Latino Hotel and Restaurant Association. Through these diverse roles, Hines provides unique perspectives on today's business environment from negotiating management contracts, to securing debt, and hiring staff, while most importantly ensuring the success of HP Hotels and its clients.
 
With over 25 years of hospitality business experience, Hines has advised through the development or opening of 18 hotels and consulted on scores of other investments through concept, management and divestment.
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Kerry Ranson

Kerry Ranson

Chief Development Officer
"Consistency developed through systems execution is the groundwork for any successful venture."
Over 23 years of Hotel & Resort Experience

 

Kerry V. Ranson is leading the development efforts for the Company's vision to grow and further diversify the portfolio.  Kerry will leverage his extensive industry experience and well as the relationships he has cultivated over the 23 years in the hotel industry to further the growth of HP Hotels' portfolio of managed properties nationwide. 
 
Kerry has grown management firms into highly successful companies. Formerly President and Chief Operating Officer of Expotel Hospitality Services, a New Orleans-based hospitality ownership management and development company, he also held the prestigious position of 2015 Chairman of IHG (InterContinental Hotels Group) Owner's Association. 
 
Born and raised in New Orleans, Kerry's entrepreneurial spirit was evident at an early age. He began his hospitality management career in the food and beverage arena with Ruby Tuesday's restaurant chain. Kerry entered the lodging side with Mirage, opening the Beau Rivage Resort in Biloxi, Mississippi and also spent time with Wilson Hotel Management Company. In 1999, Kerry joined IHG as an Area Director, where he drove both occupancy and ADR by implementing structured revenue management systems at each of his 20-plus properties. Kerry left IHG to join the start-up team of HP Hotels and was instrumental in its founding in 2002 with six hotels, which grew to more than 35 hotels in 16 states. HP Hotels entered the TOP 100 Management Companies under his tenure.
 
After joining Expotel Hospitality as a partner in 2010, Kerry had grown the portfolio from 10 to 22 hotels in six states and moved Expotel to a TOP 50 Management Company 2012, 2013, 2014, & 2015. The work at Expotel included successfully diversifying a 5-hotel portfolio, repositioning of numerous assets resulting in quick turnarounds and high yield exits for clients. Kerry's extensive client relationships span over well-known groups such as the Laurus Corporation, Stratford Hospitality, The Berger Company & Hotel Capital, to name a few. Kerry is well recognized in the hospitality industry by both peers and industry experts.
 
B.A. Communications from the University of New Orleans
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Joseph Powers, Chief Financial Officer at HP Hotels

Joseph Powers

Chief Financial Officer
"You will get all you want in life if you help enough other people get what they want. I strongly believe that having common goals with the other members of the team will help insure that everyone is working towards the same result!"
20 Year of Financial Management Experience in Hospitality Industry
 
Joe Powers is an original founder of HP Hotels, having joined the company in 2002. As Chief Financial Officer and Partner, Joseph is responsible for all functions of finance, accounting, tax, reporting, treasury, risk management, information technology and legal/compliance. With over 20 years of financial management experience in the hospitality industry, Joe has extensive experience in acquisitions, loan restructurings and cash flow management. 
 
Prior to joining HP Hotels, Joseph spent fifteen years working in various hotel leadership roles, working his way up from Night Auditor, to Front Office Manager and ultimately, Controller. It is through his multi-unit and hands-on property-level experience, that Joseph gained invaluable insight toward what it takes to provide General Managers, Corporate Leadership and Financial Stakeholders with the critical information necessary to drive operational results and investment strategy, without hampering the GM's ability to service their guest. Joseph's personal philosophy is "You will get all you want in life if you help enough other people get what they want." He strongly believes that having common goals with the other members of the team will help insure that everyone is working towards the same result!
 
B.S. in Business Management from University of Alabama.
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Jason LaBarge, Vice President of Operations

Jason LaBarge

Sr. Vice President
"When you strive for success on a daily basis through training and accountability, you can achieve the desired results to be Best in Class!"
20 Years of Hospitality and Hotel Operations Experience
 
Jason LaBarge brings over 16 years of successful hands-on experience to HP Hotels. As Sr. Vice President, he is responsible for the day-to-day support and oversight of a region of upscale, select service hotels based in the Charlotte, NC market. Jason supports hotel strategy in the areas of operations, human resources, financial success, and superior service; working with such premium brands as Omni, Hyatt, Hilton, Choice and Independent hotels.Jason's hotels have consistently been atop the company's Balanced Scorecard and have won several company awards including Hotel of the Year, GM of the Year, and Director of Sales of the Year. 
 
Previous HP leadership roles include that of Director of Operations and General Manager where Jason drove strong financial results and cultivated strong hotel teams; many of which are still intact today. Prior to joining HP, Jason grew his career through roles as Assistant General Manager and Front Office Manager.
 
Jason maintains a strong community leadership role as he currently serves on the Rock Hill York County, SC CVB Board of Directors, and the city of Rock Hill Tourism Commission.
 
B.S. in Hospitality and Tourism Management, University of Massachusetts Amherst
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HP Hotels - Chase Rollins Regional Director of Pperations

Neva Long

Vice President of Human Resources
"Always treat your employees exactly as you want them to treat your best customers." Stephen R. Covey
20+ years of experience in the hospitality industry.
 
As Vice President of Human Resources, Neva Long leverages 20+ years of experience in the hospitality industry. Her background includes Raffles Hotel & Resorts, Marriott, Starwood, Intercontinental Hotels & Resorts, Hyatt, Noble Investment Group and Interstate Hotels & Resorts. 
 
Neva's prior roles include that of Regional Director of Human Resources for Noble Investment Group, and Area Human Resource Director with Interstate Hotels & Resorts, where she was responsible for recruitment of General Managers and Directors of Sales, implemented strategic management practices, developed training programs, engaged in mentoring and was an expert in conflict resolution. She further managed benefit programs, and achieved significant reduction in EEOC and Worker's Compensation claims across her portfolio.
 
Throughout her career, Neva has impacted organizational culture, and stabilized employee engagement - before, during and after acquisitions. Her genuine, personalized approach has fostered reduction in turnover and outstanding employee engagement. Neva's successes in these areas have contributed to the operating team's ability to achieve superior guest satisfaction and returns for our hotels and their investors.
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Chris Gennardo

AVP of Sales & Marketing
"The Foundation of Achieving Success Lies in Strategizing for Success"
Over 25 years of experience in both the Sales and Revenue Management

Chris joins HP Hotels with over 25 years of experience in both the Sales and Revenue Management arenas where he's provided local, regional, and enterprise wide leadership for large and small organizations in branded and independent environments.   With HP Hotels Chris will take on the role of Area Vice President of Sales and Marketing, with a focus on HP Hotels full service, upscale and luxury hotels.

 

Chris began his career with Marriott International in various Sales Management roles which landed him at the Marriott Marquis in NYC as a Business Travel Sales Manager. Chris was introduced to Revenue Management during his time at the Marquis and took on the position of Director Group Revenue Management.  After time with Marriott, Chris gained experience in the Independent Hotel Environment at the Millennium Broadway in NYC until he joined the Hilton Hotels Corporation Revenue Management Team. During his tenure at Hilton he was part of the team that engineered Hilton's Revenue Management platform; "9 BAR Market Based Pricing scheme utilizing Full Pattern LOS controls".  After a tenure with Hilton Chris accepted the position of Vice President of Revenue Management with Aramark Harrison Lodging in which he gained unique experience in "Conference Center Sales" as well as significant exposure to the Collegiate Hotels markets.

Chris moved back into Sales and Marketing leadership in a Regional Director capacity with JQ Hammons Hotels and Hersha Hotels Management; Most recently with the The Procaccianti Group for approximately 4 years ending up in NYC as the Director Of Sales and Marketing for the Hilton New York Grand Central. Chris graduated from Franklin and Marshall College with a BA in Economics. Chris is a father of 3 children (2 girls and 1 boy) and lives in Massapequa Park NY with his wife Lisa.

 

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Richie Mata, Task Force Director - Hotel Operations at HP Hotels

Richie Mata

Regional Director of Operations
"Success in Hospitality is dependent on the consistent delivery of unparalleled service that ultimately translates into loyal and happy guests"
Over 30 Years of Hospitality and Hotel Operations Experience
 
Richie Mata is the Regional Director of Operations 
 
Richie Mata joined HP Hotels in 2013. He brings a high level of energy, motivation and inspiration to any Hotel operation. Richie's career progression from line level positions to various levels of hotel management has allowed him to be able to effectively communicate critical goals to operators. Heavily exposed to Food and Beverage operations, Richie evaluates operations in a systems approach and relies on his vast and wide range of situational experiences to correct, improve and strengthen processes. Under his leadership, his teams have consistently delivered exceptional service, allowing them to exceed targeted revenue goals and maximize profitability. 
 
Previously, Richie led the team at our award-winning Hilton Garden Inn - West Little Rock which was ranked number 7 within the entire Brand. Under his direction as GM, the Hilton Garden Inn - West Little Rock, AR won the HP "Hotel of the Year" and he was nominated for HP Hotels' "GM of the Year" award that same year. For two consecutive years, his property won HP Hotels' "Highest Service Scores" Award. Richie's operational background includes management of Omni, Starwood, Accor, IHG, Marriott, La Quinta and Hilton branded hotels.
 
Richie is a practical, forward thinker who likes to accomplish things "faster and better than anyone else can" and thrives in a competitive environment. He stays active at the gym, loves all sports, European cars, the outdoors and the sun. He stays involved with local and state organizations that affect the daily lives of everyone.      
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Mark Alvarez

Regional Director of Operations

"Leadership isn't about being your best; it's about helping others do their best and supporting their ambitions."

20 years of hospitality and hotel operations experience

Mark first joined HP Hotels as General Manager of our Comfort Suites Northlake Charlotte, where he successfully led his team to make significant improvements to revenues and profitability, drive positive RGI growth, and achieved outstanding QA performance.

 

He has further served in several task force capacities with HP, to include onboarding of several franchise select and full service hotels. Mark's prior hospitality experience includes General Manager roles for a variety of South Florida upscale boutique style brands, hotel/condo project and a four-diamond full service hotel. Mark also has prior corporate experience as Regional Director of Operations overseeing a portfolio of boutique and upscale properties in the Miami area.

Mark has a track record of professionalism, commitment to excellence, expertise, strong work ethic and ability to drive result. Mark recently relocated with his family back to his hometown of Miami, where he will be based in this new role with HP. 

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Jared Bunch

Jared Bunch

Regional Director of Operations
"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."-William A. Foster
Jared joined the HP Hotel team in 2008 as General Manager of the Comfort Suites in Gastonia, North Carolina. After a successful first year with the company, he was promoted to General Manager of the Hilton Garden Inn in Pineville, North Carolina, where he led an amazing team and achieved many significant successes over the past 10 years. Jared has management experience with several brands including Choice Hotels, Marriott International, and Hilton Worldwide. 
Jared thrives in an environment where he works closely with a team of professionals who share his passion for excellence; making HP Hotels a perfect fit.
Jared lives in Charlotte, NC with his wife Kelly and fills his weekends attending various sporting activities for their two young boys, Quinn and Miller.
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Carrie Hendricksons - Regional Director, Sales and Marketing

Carrie Hendrickson

Regional Director, Sales and Marketing
"If people like you, they'll listen to you, but if they trust you, they'll do business with you."-Zig Ziglar
A leader in the sales & marketing industry for 15 years
 
Carrie serves as the Regional Director of Sales and Marketing for our growing portfolio of Economy hotels. In this role, she is responsible for implementing strategies to grow client base, revenues and exceed profits & hotel performance in the marketplace.
 
A leader in the sales & marketing industry for 15 years, Carrie has worked for several prestigious brands including Craftworks Restaurants & Breweries, Marriott International and Hilton. 
 
Most recently serving as the Director of Sales at the Hampton Inn & Suites Concord, NC, Carrie has built her reputation on exceptional business development, building REVPAR Index growth and bringing revenues to the bottom line. Carrie's strengths in designing and implementing direct sales efforts and strategizing marketing tactics puts steps in place for building client base, maximizing revenues and growing market share.
 
Carrie graduated with Deans list honors from the State University of New York, College at Brockport majoring in Broadcast Communications. She lives in Mint Hill, NC with her husband Ryan, their children, dog Ava and Batman, the cat.
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HP Hotels - Ashley Sheffield, Corporate Controller

Ashley Sheffield

Corporate Controller
"In the end we only regret the chances we didn't take"
15 years of experience in Accounting and Hotel Operations
 
Ashley Sheffield is a Corporate Controller based in Birmingham, Alabama at corporate headquarters. Originally from Bakersfield, CA, Ashley began working in the hospitality industry as a night auditor at the Embassy Suites in Birmingham, AL. 
 
After moving to Valdosta, GA and working as a front office manager and controller for a Holiday Inn, Ashley began working as a Task Force Controller for Lodging Corporation. She joined the HP Hotels family in 2007 as an assistant general manager at a Holiday Inn in Birmingham, AL. In 2010, Ashley accepted the position of property Corporate Controller and began working for HP Hotels.
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Liad Hare Acquisitions Analyst at HP Hotels

Liad Hare

Business Development/Acquisitions Analyst
"Life is service - the one who progresses is the one who gives his fellow men (and women) a little more - a little better service." E. M. Statler
 
Originally from Israel, Liad is a lifelong hospitality enthusiast. Liad began working in the hospitality industry as an intern at the iconic Fontainebleau Hotel in Miami. Since then, Liad has held several positions in hospitality, sales and sport management as well as three-years of military service in the IDF. 
 
During his time at Cornell University, Liad was a student entrepreneur, co-founding and growing an IOT tech company and an active member of the entrepreneurship community on campus. Liad's strengths are in innovation, financial analysis and creating a narrative to help make sense of the numbers.
 
Liad graduated from the School of Hotel Administration at Cornell University, SC Johnson College of Business with a B.S. in Hotel Administration and a minor in Hospitality Real Estate. He lives in Atlanta.
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